Demand knowledge
Direct experience with students, young professionals, families and international residents looking for accommodation.
About us
Property management built on real operating experience
Gestia Livin grew out of Rookie In Town’s operating track record to help landlords and investors manage residential properties with greater control, clearer communication and a long-term perspective.
Connected experience
See how the two brands are connected
Rookie In Town
Accommodation and direct knowledge of demand
Gestia Livin
Professional management for landlords and investors
- +10 years of operating experience
- +750 properties managed or marketed
- +10.000 students housed
Our origins
From understanding demand to managing each property better
Rookie In Town has spent years working with accommodation for international students and young professionals. That experience has given us first-hand insight into what makes a residential property work in the real market.
We have learned how demand behaves, which questions arise before a booking, which issues recur during a stay and what landlords need in order to feel informed and in control.
Gestia Livin turns that knowledge into a specialist service for landlords and investors: property assessment, strategy, market preparation, resident selection, day-to-day operations and reporting.
Two brands, different roles
See the relationship
Rookie builds demand-side knowledge. Gestia turns it into property management.
Rookie In Town remains focused on accommodation and residents. Gestia Livin works with landlords, investors and residential assets. The relationship shares operating knowledge without blurring the role of either brand.
Our evolution
A specialisation built through real operations
Gestia was not built on a theoretical promise, but on years of solving the situations that form part of the day-to-day operation of rental housing.
Operating experience
Management of enquiries, bookings, move-ins, communication, incidents, maintenance and turnover.
Landlord perspective
Understanding of landlords’ needs around control, risk, returns, property condition and transparency.
Gestia Livin is created
A specialist brand created to turn that accumulated experience into professional management for landlords and investors.
Accumulated experience
The figures behind our track record
Figures linked to the team’s track record and the operating ecosystem from which Gestia Livin emerged.
Accumulated experience figures updated in 2026.
How we approach management
Four principles for making better decisions about every property
Not every property needs the same model. Our work starts by understanding the asset and ends with an operation that can be explained, measured and improved.
Judgement before shortcuts
We assess location, layout, condition, demand and objectives before recommending a strategy.
Communication that creates control
Good management is not only about resolving issues; it is also about communicating clearly and proactively.
Property-led operations
Occupancy matters, but so do property condition, resident experience and the sustainability of the operating model.
Improvement based on real data
We review income, costs, turnover and incidents to identify decisions that can improve performance.
How we work
A clear process from assessment to ongoing reporting
The scope adapts to each property, while the working method follows a sequence that remains clear to the landlord.
Initial assessment
We review location, condition, layout, potential demand and the landlord’s objectives.
Rental strategy
We define the model, positioning, resident profile, pricing and any recommended improvements.
Property preparation
We coordinate preparation, equipment, photography, copy and commercial presentation.
Demand generation and screening
We manage enquiries, screening, applicant checks, bookings and documentation.
Day-to-day operations
We coordinate move-ins, communication, incidents, suppliers and maintenance.
Performance review and improvement
We review occupancy, income, costs and performance to identify opportunities for improvement.
Team
The people responsible for making every property perform
Leadership, finance, operations, bookings and digital specialists working together to deliver strong commercial and operational performance.
Carlos Pérez
Founder and CEO, Rookie In Town
Jorge Tos
Finance Director
Karen Solís
Operations Director
Jorge Rodríguez
Bookings Director
Fernanda Fraguas
Digitalisation and Marketing Project Manager
Presence and growth
Active markets
Gestia currently operates in Madrid, Valencia, Alicante and Malaga, with teams and operations adapted to each local market.
Coordination
Professional working environment
We work in an environment designed to support coordination across teams and collaboration with landlords and partners.
Property
Careful presentation
The condition, preparation and perceived quality of a property influence its ability to attract demand and preserve value.
Operations
Professional reporting
We coordinate enquiries, documentation, incidents and suppliers with a focus on control and continuity.
Frequently asked questions
The essentials about Gestia Livin
Answers about the origins of the brand, the scope of our service and the markets in which we operate.
Talk to the teamHow are Gestia Livin and Rookie In Town connected?
Gestia Livin was created from Rookie In Town’s operational experience in accommodation for international students and young professionals. Rookie remains focused on demand and residents, while Gestia applies that knowledge to property strategy and management for landlords and investors.
Does Gestia Livin only work with student housing?
No. We assess whole properties, residential rentals, room-by-room models and assets aimed at different resident profiles. The recommendation depends on location, layout, condition, demand and the landlord’s objectives.
What does Rookie In Town’s experience contribute?
It brings first-hand knowledge of demand generation, bookings, resident communication, shared living, turnover, incidents and the recurring needs of landlords.
In which cities does Gestia operate?
Gestia currently operates in Madrid, Valencia, Alicante and Malaga.
How does a potential engagement begin?
The first step is to understand the property, its location and the landlord’s objectives. From that information, we assess the asset fit, the recommended strategy and the appropriate service scope.
Landlords and investors
Would you like to know which strategy best fits your property?
Tell us where the property is, its current condition and what you want to achieve. We will carry out an initial assessment of the case.